COKE EMAIL PROJECT
by ERIC MOORE
I’ve created this email sequence based off of an Imaginary program being launched by historic soda brand Coca-Cola. I call this program the “Coca-Cola Boarding Pass Loyalty Rewards” program.
This is a small simplistic 4 email sequence with 2 main objectives in mind. The 1st objective is to get current subscribers that are segmented as loyal Coke drinkers with to join the loyalty rewards program.The 2nd objective is to get newly acquired loyalty members to download the the new (faux) Coca-Cola Boarding Pass Loyalty Rewards app.
This campaign spans 3 days with the initial 2 emails deploying on day 1 (depending on sign-up). All email copy and design was created by myself. Graphics were largely created with a combination of Canva and Photoshop. The email templates were created in the BEEFREE app, and all email copy was written by myself. I’ve also attached an Automation flowchart to get a better understanding of how I see this particular automation flowing. I hope you enjoy my Coke loyalty rewards program and app emails!
Subject: Your Loyalty Has Not Gone Unnoticed
Pre Header: Exclusive offer for our most loyal coke drinkers!
This Email marks the kick-off to Coke's new loyalty rewards program. This email is the initial introduction to program and it's aim is to engage current subscribers and push loyal Coke drinkers to sign-up for the Coca-Cola Boarding Pass Loyalty Rewards program. This primes the subscriber to download the Boarding Pass app in later emails.
Subject: It's Official, You're In!
Pre Header: You're in for a world full of perks!
After subscriber takes action on email one and signs up for the Boarding Pass loyalty program they are sent a simple confirmation email. The purpose of this email is to let the subscriber know they are officially apart of the program and should also whitelist the Coke brand email address to ensure they receive further communications. A brief call to action is featured at the end of the email to encourage sales and engagement.
Subject: We Have A Gift For You...
Pre Header: Welcome to the Boarding Pass Family!
To continue engagement sequence, this email notifies loyalty members of their newly acquired rewards points for signing up and encourages them to use them. Members are also introduced the the Boarding Pass App and directed to download the app to take full advantage of the Coke Boarding Pass program. The action of downloading the app encourages further engagement and achieves the objective.
Subject: You Don't Want To Miss This...
Pre Header: Download New Coca-Cola Boarding Pass App!
To further achieve objective, email 4 strongly encourages Boarding Pass members to download the Boarding Pass app onto their mobile devices. This email also encourages them to utilize initially awarded points by featuring products available to Boarding Pass members. This email concludes the small engagement email campaign.